Facebook partners with 9 news outlets for ‘Instant Articles’

It’s finally here…

Global News

TORONTO – Facebook has partnered with nine media outlets, including The New York Times and Buzzfeed, to create fast-loading articles published directly to the social network’s mobile news feed.

The feature, “Instant Articles,” allows users of Facebook’s mobile app to load news stories more than 10 times faster than standard web articles.

How it works

Currently, links to articles outside of Facebook have the slowest loading time of any other content on Facebook. The average wait time for one of these links is about eight seconds, according to the social network.

Instant Articles will be hosted directly on Facebook’s servers, significantly cutting down on loading times.

Think of the articles more like a status update than a link. When you click on the Instant Article it will open within Facebook, instead of taking you to an outside website (which causes those loading times).

How it will change your Facebook…

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