Twitter looks to sports, election to spur tweeting in Canada in 2015

Twitter Canada’s plans for 2015…

Global News

TORONTO – Twitter is counting on a couple of international sporting events and a federal election to help spur tweeting in Canada in 2015.

And the social media company also hopes to finally convert the Twitter users who don’t even realize they’re considered Twitter users.

In announcing its third quarter earnings in late October, Twitter said it had surpassed 284 million monthly active users globally.

READ MORE: Top 10 lessons the Internet taught us in 2014

The company said it also counts another 500 million Internet users each month who see a tweet, profile or the home page without being logged in.

Some of those users without Twitter accounts are also regularly seeing tweets embedded around the web, including on news media sites and blogs.

Ellen DeGeneres’s famous Oscar selfie tweet – the most shared of all time with more than 3.36 million retweets and counting – is an…

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