Pinterest looks to hockey and beer for growth in Canada

Pinterest now attracting men in greater numbers…

Global News

TORONTO – Social media platform Pinterest is best known as an aspirational online scrapbook to collect photos with drool-worthy recipes, glamorous redecorating ideas, and sartorial snapshots. But the rapidly growing bookmarking service is happy to see more users are also increasingly “pinning” hockey sticks, wood grain and booze.

Once considered primarily a female-oriented social network, Pinterest is now attracting men in greater numbers, which is helping to drive a strong growth spurt.

A good chunk of those new “pinners” are from Canada, which is Pinterest’s second largest market behind the U.S.

“We’ve seen Canada grow at a great clip alongside or in parallel with the U.S.,” says Pinterest’s head of international, Matt Crystal.

“The user base in Canada is 60 per cent bigger than it was about 11 months ago and we’re growing really quickly.”

In an online survey of anglophone Canadians conducted for the Media Technology Monitor in the fall…

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