1. Lesson learned: Shoot differently for mobile. With mobile use exploding, the experts at the Fast Track Video panel emphasized that video must be shot differently with mobile users in mind. For example, although getting close-up shots has always been important, Lam Thuy Vo, Interactive Editor at Al Jazeera America, and American University professor Andrew Lih say these shots are even more critical in our age of mobile phone viewing. (This sentiment was echoed in other sessions.)
Another video-focused session that yielded some useful lessons was “The Power of Video Now.” Here’s a Soundcloud recording of the session plus a “two-minute takeaway” video with the hosts, who were from Storyful, Google , National Geographic and the Washington Post’s PostTV.
2. Lesson learned: the second screen may soon become the first screen. That was one of the takeaways from the Broadcast for All session on second screens, which featured editors from ESPN, Al Jazeera and The Seattle Times. For some users who don’t have a television, the second screen is actually the only screen. ESPN philosophy on multiple streams is that it should be the “best screen available” to serve sports fans.
Also capitalizing on sports coverage, The Seattle Times started a second screen development a few months ago called GameCenter . It pulls together video plus scores/stats, tweets, live blogs/chats and photos during Seahawks and Huskies games together on a responsive designed dashboard. This takes advantage of the live users and the “morning after” users who want to catch up.
4. Lesson learned: Lots to explore. Google Hangouts on Air are an area unexplored by many news outlets but can provide a way to hit audiences twice – live and on a replay, both on G and YouTube. Other formats such as Instagram video, Vine, Videolicious, Tout and advanced YouTube functionality should also be considered. Google Hangouts are an easy free way to create content to generate social conversation.
Newsy has been doing an interactive “News Your Own Adventure” function on YouTube. This ties into the idea of needing to consider the YouTube community of commenters, consumers and creators. News organizations need to figure out how to better tap into the fact that video is a two-way discussion.
Even if it’s a cat video, make sure it’s a good one. Matt Mansfield of National Geographic says obviously his news organization is into animals, but the overriding philosophy is “to tell meaningful stories in exceptional ways”.